Travis Rice’s “Fodderland” is a post-modern reflection on the structuring of modern art, through the use of a modernist visual and material vocabulary. Rice, who supplies us with defining terms for what he is working with, states that modernism is built out of fodder. Rice stands to challenge concepts of Abstract Expressionism (“Pure Art”), by engaging with many different vocabularies within his work.
Almost hinting an idea of a Pop Regionalism, Rice creates landscapes that do not give location or context, instead, they are based on clean-looking geometries on one side, and intelligently messy on the other. Rice himself states that he is interested in dealing with notions of Kitsch within fine-art. Kitsch, a heavily argued against object motif, has gone from being a populist idea of art/object for every man, to a representation of bad taste. Rice argues, visually, that kitsch does potentially have a place in this realm.
Rice also takes use of digital media in order to continue this idea of stirring the tenants of modernism. Many of his paintings are thrown into software programs in order to be altered and experience change that removes the artist’s hand before they are then created by him.
The work itself is very large and allows for the viewer to get lost in the bright color and layers when the viewer stands close. Rice also includes sculpture and drawing within the exhibition. The sculpture mimics many of the forms within the landscapes, and are an impressive 3D interpretation of his drawings and paintings.